The article that I found was on the price of cellular roaming costs and the revenue created by these charges.
The article's main points are that the price of roaming charges are way too high for most people to spend. The higher the costs of roaming charges the less likely people are going to be willing to turn on and use their phone while away and then it can be said that the demand is elastic. This article is stating is that if the price of roaming charges was a bit more reasonable then there could be a profit for the cellular companies.
This is displayed by the graphs above. The first one shows that if the price is higher then the demand is low and when the cost falls the demand rises thus elastic.
In the second graph you can see that as the price drops per MB revenues increase and when the price drops too low then the revenues drop as well so at the peak of this graph is when the price and demand is unitary.
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